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SUBHOP

Department of Commercial Design, National Taichung University of Science and Technology

形象圖

四點設計 Contact to SUBHOP for cooperation

"We dig, we spread, we love" SUBHOP, a craft beer brand. Using craft beer combined with plentiful subcultures from Taiwan, we want to share knowledge and joy with people and let them know more about these cultures. This time we use drag culture as our theme. Our limited edition labels are divided into day and night to embody the distinctive aspect of queens.

IN DRINK CLUB

Department of Commercial Design, National Taichung University of Science and Technology

Have you ever heard of drinking alone? Most fresh graduates experience social exhaustion and eager for more personal time because of increasing social events. The 6 cocktails we selected are filmed to become protagonists in advertising videos. Each video was set with different scenario of stressful fresh graduates according to its taste.

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