"We dig, we spread, we love"
SUBHOP, a craft beer brand.
Using craft beer combined with plentiful subcultures from Taiwan, we want to share knowledge and joy with people and let them know more about these cultures.
This time we use drag culture as our theme. Our limited edition labels are divided into day and night to embody the distinctive aspect of queens.
IN DRINK CLUB
Department of Commercial Design, National Taichung University of Science and Technology
Have you ever heard of drinking alone?
Most fresh graduates experience social exhaustion and eager for more personal time because of increasing social events.
The 6 cocktails we selected are filmed to become protagonists in advertising videos. Each video was set with different scenario of stressful fresh graduates according to its taste.
We have received your opinions, and will get back to you as soon as possible!