We have always found that there is a slight prejudice against the appearance of women's breasts, which in turn leads to low self-esteem. Therefore, we presented the campaign in the form of a cheer, in which six women with different breast shapes were transformed into idol stars and designed visual prints and cheer-related products to show women that they should live with confidence regardless of their breast shapes.
TAIWAY NO.9
Department of Commercial Design, Ming Chuan University
Taiwan's railway system has always played a crucial role in driving economic development. Over time, the industrial railway network has expanded persistently, not only improving the transportation efficiency of various goods but also accelerating Taiwanese industrial transformation and modernization. "TAIWAY NO.9" is not an actual train but rather a vessel carrying Taiwan's industry railway history and story. We introduce the distinctive industrial features and precious stories of representative regions with innovative design, promoting rich Taiwan's railway culture and leading the public to explore the bond between Taiwan's industries and railways, witnessing the glorious era that belongs to Taiwan.
We embarked on a journey, traversing railways and stations intertwined with industries such as sugar, forestry, coal mining, and tourism. Along the way, we had the privilege of meeting resilient elders who bore witness to the golden era of the 1930s. What we discovered transcended the confines of textbooks, revealing the rich tapestry of Taiwan's history that deserves to be cherished and understood. Thus, we endeavor to gather the narratives of these unsung heroes who fuel Taiwan's economy and combine them with contemporary technology to craft captivating avenues for the public to rediscover Taiwan anew. We also aspire to impart a profound appreciation for the essence of life and the beauty of our surroundings to all who encounter it. Encourage each individual to pause, immerse themselves in the depths of their journeys, and savor the profound landscapes that adorn our world.
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