Redesigning Shopping Experience for People with Visual Impairment
‘eSee Mart’ is a concept supermarket primarily designed to empower people with visual impairment by creating an inclusive shopping experience that enables them to accomplish daily tasks independently and comfortably. The main features include portable tactile map, visually impaired-friendly wayfinding signage, near field communication (NFC) smart shelves and supermarket configuration.
Make friendship visible
School of Design, The Hong Kong Polytechnic University
An Advertising Campaign for a Social Network App
Zenly is a social app that addresses the challenges young people face when arranging meetings with friends due to societal lateness norms. With its real-time location tracking, the app enables users to spontaneously meet up with nearby friends, removing information barriers and enhancing relationship security.
The advertising campaign utilises various touch points. Posters for highlighting the instant location sharing function; social media pages for sharing app information through a unique perspective; viral videos for demonstrating how the app easily locates friends; citywide hide-and-seek competition for brand awareness
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