Make friendship visible

School of Design, The Hong Kong Polytechnic University

四點設計 Contact to Make friendship visible for cooperation

An Advertising Campaign for a Social Network App

Zenly is a social app that addresses the challenges young people face when arranging meetings with friends due to societal lateness norms. With its real-time location tracking, the app enables users to spontaneously meet up with nearby friends, removing information barriers and enhancing relationship security.

The advertising campaign utilises various touch points. Posters for highlighting the instant location sharing function; social media pages for sharing app information through a unique perspective; viral videos for demonstrating how the app easily locates friends; citywide hide-and-seek competition for brand awareness

Esczip

School of Design, The Hong Kong Polytechnic University

Are you coming to my party ? I have been waiting for you… The story sets out in a deserted game centre stood near an American western highway in the 1980s. The game centre is shrouded in mystery and avoided by locals. Seeking refuge, a desperate fugitive found himself hiding in the center's restroom, grappling with a peculiar mask stuck to his face. He accidentally stumbled into a bizarre birthday party, where a lonely child wept and cried out for attention. Reluctantly, the fugitive accepted the child's invitation to play, deepening their bond as they explored the enigmatic game center together. However, the child still held an unfulfilled wish, fixating on his birthday cake and longing for a lit candle to make a birthday wish in the presence of his newfound friend...