Circle⸺ Inner Tube Revival Program
Department of Commercial Design and Management, National Taipei University of Business
四點設計 Contact to Circle⸺ Inner Tube Revival Program for cooperation
Circle⸺ Inner Tube Revival Program is a new sustainable lifestyle brand that utilizes 100% recycled bicycle inner tubes. Taiwan, being a country with a high prevalence of shared bicycles, sees extensive use of bicycles. In Taipei alone, over 40,000 bicycle inner tubes are discarded annually. The product design aims to enhance the value of discarded bicycle inner tubes. Cyclists commonly attach phone straps while riding, and with the inherent durability and resilience of bicycle inner tubes, these straps create unique patterns representing each cycling route. This adds a playful element and emotional connection for users.
