SUGAR CRASH

Department of Visual Communication Design, National Taiwan University of Arts

四點設計 Contact to SUGAR CRASH for cooperation

Fraud crimes cause huge financial losses in Taiwan every year, and 70% of the victims are from 18 to 39 years of age. "SUGAR CRASH" is an anti-fraud propaganda designed for the potential victims. We transform the three most common fraud cases: emotion, investment and shopping into different kinds of desserts with exaggerated and ironic words to express the inner monologue of the victim. The project itself can also be a method of education and propaganda.

A series of three anti-fraud advertisements combining fraudulent techniques and sweet spots.

Catch the public's attention with a strong visual appeal and increase attention.

In addition to dynamic advertising, we have also developed physical promotional materials.

Promotional Advertisements and Materials

Inflatable Bag

Department of Creative Product Design, TUNGNAN UNIVERSITY

Reducing single-use packaging, our specially designed air cushion layer can be easily inflated or deflated, providing protection for fragile items. When not in use, it can be conveniently carried and folded, greatly enhancing the product's portability.