Where sentiments dwell
Department of Commercial Design, Ming Chuan University
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Incorporating Taiwanese culture, we infuse Taiwan's music and cultural elements into our work. We don't just focus on producing music albums; we emphasize conveying the warmth of Taiwan in a unique way, triggering deep emotional resonance in people.
Through design, the four distinctive sites in Taiwan are transformed into 3D pop-up albums, with each site resembling a storybook, showcasing Taiwan's unique local customs and culture. Integrated with NFC technology, these pop-up albums are not just static displays but also link to our music website, allowing visitors to immerse themselves in Taiwan's beauty and richness through music and videos. Each album contains approximately sixteen pages, featuring Taiwan's four characteristic sites: breakfast shops, alleyways, barber shops, and markets, presented in chronological order of a day. We have specifically captured special interactions from a human perspective at each site, complemented by written descriptions and the integration of diverse materials, adding an element of fun. For instance, jokes about oversized iced milk tea at breakfast shops, community announcements and magnifying lenses on alleyway walls, mirrors in barber shops, and fishing nets used by fishermen at the markets.
