Mighty Buddies

Department of Visual Communications Design, Ming Chi University of Technology

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Taiwan officially entered an aging society in 2008. Individuals aged 65 and above are classified as elderly by the World Health Organization (WHO). A comprehensive investigation into the challenges faced by this demographic revealed common issues such as difficulty in prolonged standing, increased risk of falls, and declining physical strength, all rooted in muscle health. Notably, sarcopenia, characterized by age-related muscle loss, emerged as a significant concern during our data collection process. As aging leads to physiological changes, failure to make early improvements may result in the risk of incapacitation. However, teaching materials and books related to sarcopenia have not yet been popularized in Taiwan. Our team adopted a dynamic and inclusive approach to sarcopenia education, empowering middle-aged and elderly individuals to recognize the signs of muscle loss or the seriousness of sarcopenia in advance. Unlike conventional materials that often emphasize age or employ terms with special meaning, our communication strategy focuses on the equitable dissemination of preventive knowledge, promoting a sense of physical fulfillment among our target audience.

Symbolizes future together through holding hands.

Create posture tutorial video, use with brochure.

Record Chinese and Taiwanese versions,and play in community.

Doc-approved book: easy moves for folks to stay fit.

Delve Into The Moss

Department of Visual Communications Design, Ming Chi University of Technology

"The unheard of moss is a mystery you don't know." Taiwan's moss is one of the world's largest, but it is not emphasized in Taiwan, and the lack of research and application has led to the public's lack of appreciation of its importance. We tell the charm of moss through books and graphic visuals, arouse public interest, understand and appreciate its wonders.