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Tea Reconnaissance

Bachelor Program in Digtal Marketing Design, Ming Chi University of Technology

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四點設計 Contact to Tea Reconnaissance for cooperation

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By blending village-themed IP with immersive storytelling, we’ve reshaped the Taipei Tea Promotion Center for Tieguanyin and Baozhong into a 'Tea Detective Mission.' This gamified experience turns visitors into active 'Tea Detectives,' allowing them to absorb tea culture naturally through interactive play. The ultimate goal is to transform the center into a destination with high social media viral potential.

Posters serve as the gateway to event promotion and narrative immersion. The mobile phone becomes the core instrument of this tea-scouting mission. The collectible card found within the Berry Gacha marks the final milestone. Transforming Tea Elf pressings into unique postcards, where art meets memory. Tea Elf’s merchandise extends the warmth of its visual IP.

Glyph of the Ancestors

Department of Crafts and Creative Design, National University of Kaohsiung

This work uses a clay pot as the central image, symbolizing a vessel that nurtures life and carries history. In the center of the pottery pot, the cups are connected to each other, just like the continuous flow of memories and emotional connections between ethnic groups. The Paiwan figure in the center is a life conceived from a clay pot, and he carries the blessings of the ancestral spirits and the expectations of the tribe at the same time. Growing up and gazing ahead symbolizes a new generation born under the nourishment of traditional culture, carrying cultural wisdom towards their own path. The overall imagery presents a cyclical story of "culture breeds life and life continues culture".

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