The Story of BEIHAIGONG
Department of Commercial Design and Management, National Taipei University of Business
四點設計 Contact to The Story of BEIHAIGONG for cooperation
This project focuses on Beihai Temple, integrating its history, architectural features, and religious narratives, and reinterpreting traditional temple imagery through modern visual design. The outputs include a publication, DM materials, video production, social media templates, and merchandise, forming a consistent and recognizable visual identity system. Through diverse media and marketing strategies, the project enhances the temple’s visibility and understanding, making its cultural significance more accessible while bridging the gap between younger audiences and traditional beliefs, and establishing a foundation for future promotion and brand development.
