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The Pride of Taiwan Herbal Tea

Department of Commercial Design, Chung Yuan Christian University

8 Excellent ! 4 So Special ! 2 I want it !
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四點設計 Contact to The Pride of Taiwan Herbal Tea for cooperation

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"The Pride of Herbal Tea" is inspired by the traditional brand "Zhengfa Herbal Tea" and incorporates the experience of "recognizing, smelling, diagnosing, and selecting" to interpret the charm of Taiwanese herbal medicine. Each herb has a custom-designed typography based on its properties, and a personalized prescription package is provided through a test. This project aims to preserve and revitalize Taiwan’s herbal tea culture, showcasing its enduring value.

Through a brief quiz, six personalized herbal prescriptions are offered—each containing a book, poster, and tea tasting sachet. This book gathers the stories woven between Taiwan and its herbal teas, delicately tracing the distinct essence of 22 unique brews. The tea tasting sachets adopt the traditional ‘tiger-head’ wrapping style, inviting a personal encounter with each blend after learning its story and essence. Drawing from tea ingredients as inspiration, each design transforms into a unique pattern, paired with custom typography to express the character and essence of every blend.

Go Pattern Expert

Department of Product and Media Design, Fo Guang University

A Go training set for beginners, focused on common shapes to build pat- tern recognition, sharpen judgment, and lay a strong foundation for future learning

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