Gukopoly
Department of Commercial Design and Management, National Taipei University of Business
四點設計 Contact to Gukopoly for cooperation
Gukeng Coffee Showdown is a physical Monopoly-style board game that combines experiential education with cultural heritage. To break through the public's superficial understanding of specialty coffee, this project abandons traditional, one-way coffee repackaging. Instead, it translates Gukeng's industry context, climate variables, and agricultural challenges directly into the game itself.
Players take on the role of estate managers, experiencing the hard-won journey of producing a great cup of coffee through resource allocation and risk management. Visually, the design introduces "Soft Functionalism", replacing realism with abstract geometry. This visual "white space" symbolizes the subjective perception of flavor. Through the gameplay experience, we hope players will rediscover local culture in their exploration and ultimately find their own perfect cup of "good coffee".
