SHOUT GIRLS
Department of Commercial Design, National Taichung University of Science and Technology
四點設計 Contact to SHOUT GIRLS for cooperation
This project reimagines "Xiao Nu Bai Qin" (the professional mourner) as a dominant idol girl group, transforming traditional grief into a powerful stage performance. Using AI, we fuse member identities with mourning elements, deconstructing "Pi-Ma-Dai-Xiao" into avant-garde fashion. Through music, MVs, and merchandise, we redefine the mourner as an emotional sovereign. By blending folk heritage with trend-driven design, we allow a fading culture to achieve a modern rebirth as the vanguard of cool.