BREATHTAKING BLUE
Ming Chuan University Department of Commercial Design, Ming Chuan University
四點設計 Contact to BREATHTAKING BLUE for cooperation
We collaborated with a traditional indigo dyeing workshop in Sanxia to create a more contemporary brand image for Taiwanese indigo dyeing. Our goal is to present this traditional craft in a modern and refined way. The concept of our supporting graphic comes from the “comma,” symbolizing the continuous inheritance and evolution of indigo culture. Just as a comma does not mark an ending but allows a sentence to continue, indigo dyeing is not confined to the past — it is preserved, transformed, and reinterpreted across generations. The graphic can bend into different forms as needed, flowing naturally like water, and the overall visual style is designed with smooth, organic lines.