Sweet Gifts, Sustainable Shifts
Industrial Design, National Cheng Kung University
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"Suí Suí Go Project" is a sustainability initiative that uses fruit gift boxes as an entry point. By using special graphic cuts and a "suspension" structure to replace plastic fruit packaging nets, it achieves anti-collision effects. The aim is to protect the beauty of the fruit while offering a more sustainable and simple option. Through packaging improvements, it breaks the stereotype of fruit gift boxes and provides the public with more imaginative sustainable packaging.
According to Greenpeace survey data, as much as 90% of fresh products in Taiwanese supermarkets use single-use plastic packaging. The Minderoo Foundation's "2023 Plastic Waste Makers Index," published in 2023, estimates that by 2027, the global total of single-use plastic waste will reach approximately 137 million tons.
In addition to the plastic packaging prevalent in daily life, Taiwan's gift-giving culture exacerbates overpackaging. Among all options, fruit gift boxes are the most common form of gift. To protect the fruit, current fruit gift boxes often contain plastic fruit packaging nets, sponges, and plastic fruit liners, all single-use plastic packaging materials. But does gift-giving, which is meant to convey sentiment, have to be so complex and wasteful?
Starting from reflections on our lives and in conjunction with "SDG Goal 12: Ensure sustainable consumption and production patterns," we designed an innovative gift box centered on sustainability using fruit gift boxes as a starting point. With just a piece of paper, we have redefined the new look of "beautiful fruit."
