Bachelor Program in Digtal Marketing Design, Ming Chi University of Technology

Introduction

Life rises and falls; when we feel depleted, we need a change of scenery—
Ascend is a journey that helps travelers step out of noise, step into serenity, step up to Maokong, and step back to yourself. Through these four stages, you can savor Maokong’s ease and tea aroma, and gently return to the rhythm of life.

Maokong, located in the mountainous area of Taipei, Taiwan, marks the boundary between city and nature. We use the most iconic transport—the Maokong Crystal Gondola—as the core image. As the gondola rises, the passenger's view expands, revealing a clearer and more open landscape. When looking through the glass, they not only see the distant scenery but also their own reflection, a reminder that this journey belongs to them, and that their focus should return to themselves.